How Our Branded TIC Van Lets Us Work, Wander and Win Everywhere in Europe

Ever wondered how a branded campervan could be the ultimate workspace, adventure rig, hiking base and giant mobile billboard all at once?

Picture this: you’re at the top of a misty Alpine ridge after a dawn trek, the sun breaking over snowy peaks, and you’re booting up your laptop to join a client call. That’s not a vlog script, that’s our everyday at TIC Creative — thanks to our campervan, fitted with Starlink to work from literally anywhere. And honestly? It’s brilliant marketing, too.

Van life isn’t just some Instagram aesthetic — it’s exploded into a lifestyle embraced across the UK and Europe. Remote work stats are up, digital nomad culture is mainstream and tech like satellite internet is transforming vans into proper mobile offices.

But let’s be honest, not every wanderer gets to mix rugged trails with client briefs — and have their vehicle serve as a giant roaming billboard for their brand. Our TIC-branded campervan isn’t just a way to escape the office chair; it’s a strategic marketing asset that goes where our audience is.

This article dives deep into how we do it — travelling Europe, scaling mountains, creating content from wild locations, and still turning heads (and leads) wherever we park. We’ll also explore how tools like Starlink make remote work reliable even on a mountain pass, how the van acts as a marketing magnet, and why this blend of adventure and productivity is reshaping how businesses think about workspace and exposure.

The Rise of Remote Work and Van-Life Culture

Van Life Isn’t a Fad — It’s a Movement

Van life has gone from niche to mainstream as remote work opportunities have surged. With more people able to work from anywhere, traditional office life feels increasingly restrictive. Tech advances like satellite internet (hello Starlink) mean you’re no longer bound by town-centre Wi-Fi or crowded cafés.

Europe’s diverse landscapes — from Pyrenean peaks to Amalfi coastal roads — make it an ideal playground for van life. And with thousands of monthly searches for #vanlife content, it’s clear people aren’t just curious — they’re committed.

But beyond personal travel, brands are catching on to the power of moving media. Having a branded van isn’t just about mobility — it’s about visibility, storytelling and brand prestige.

Turning the TIC Van into a Marketing Machine

Why a Campervan Is a Genius Billboard

You’ve heard of guerilla marketing. Our campervan is guerilla marketing on wheels.

Every time we park near a popular hiking trail, surf beach or city square with people milling about, the TIC logo becomes a conversation starter. It’s organic, unexpected, and frankly delightful to stumble upon on someone’s wander through a mountain village.

Unlike a static billboard, a campervan moves — Europe becomes our exhibition space. We’re not shouting at passers-by; we’re riding beside them, hiking past them, brewing coffee near them, and working right in front of them. That relatability is branding gold.

Moreover, the van doubles as an event and content backdrop. Want to film a creative tutorial with the Alps behind you? Done. Interview a local artisan with vineyards in view? Sorted. Every photo or reel carries the brand into audiences across Instagram, TikTok, LinkedIn and beyond.

Working from Anywhere with Starlink

Connectivity Without Compromise

One of the biggest hurdles for remote work from a van used to be connectivity. But Starlink has changed the game. Satellite coverage means we can join Zoom calls from cliff-top forests, upload large video files from remote valleys, and stay online without hunting for local SIM coverage.

Satellite internet isn’t flawless — you need a clear sky and good power — but with solar panels and smart energy planning, it’s become our lifeline. Gone are the days of scrambling for coffee shop Wi-Fi or losing signal mid-presentation.

For creative businesses that rely on consistent online presence and client communication, this makes mobile working not just possible but productive.

Using the Van to Hike, Explore, Create

Work Hard, Hike Harder

One of the biggest perks of this lifestyle is the seamless blend of work and play. Wake up early, smash out a client session, then hike a mountain ridge or dive into a crystal lake. The options are limitless: the Dolomites one week, coastal Portugal the next.

This flexibility isn’t just good for morale — it fuels creativity. Being in nature sharpens ideas and resets terrible office-day brain fog. We aren’t just visiting places; we’re living among them, understanding local cultures, making content that resonates with authenticity.

Real-World Example: From London to the Dolomites

Last summer, we set off from Basingstoke with a plan that was part client work schedule, part adventure itinerary.

We spent ten days in the Dolomites — incredible peaks, winding trails, and picture-perfect villages. Mornings were spent on client calls with Starlink providing rock-solid connectivity (even above the tree line), afternoons were hiking and capturing content, and evenings were editing reels, scheduling posts, and engaging with our online community.

Every part of the journey offered brand touchpoints:

• Locals and tourists alike noticed the TIC van and asked about our work.
• We filmed a series of videos about “working from the wild” that performed exceptionally well online.
• Several new enquiries came directly from social posts shot beside the van in unique locations.

This wasn’t accidental — it was strategy executed through mobility. The van wasn’t just transport; it was an expandable space for work, discovery and connection.

Tips for Making a Branded Van Work for You

1. Invest in visibility
Your van should catch eyes even from a distance. Bold colours, clear messaging, and a design that reflects your brand ethos are essential.

2. Plan your connectivity
Satellite isn’t cheap, but reliability is priceless. Starlink, mobile data and backup solutions ensure you never miss a meeting or drop a file upload.

3. Leverage content
Every stop is content potential. Film, blog, and share stories from real places — audiences connect with authenticity.

4. Treat the road as your audience
Whether at a festival, park, town square or campsite, every passer-by is a potential client or brand advocate.

5. Balance work and adventure
Don’t just travel; experience. Your best work will come when you’re inspired — and nature does that beautifully.

Final Thoughts

Our campervan is more than a vehicle. It’s a workspace, a studio, a billboard, and a lifestyle enabler. We’ve traded a static desk for a dynamic world office and it’s transformed how we work and how the world sees TIC Creative.

So if you’re debating whether to embrace van life — or just wondering how to make remote work more adventurous — start by asking: what would you do if your office could go anywhere?

Keen to see behind-the-scenes of the TIC van life and how it supercharged our branding and productivity? Follow our journey across Europe — your next creative inspiration might be just a mountain pass away.