For a long time, our strapline was “Trading in Attention.”
And don’t get us wrong — it served us well.

It summed up what we do in a noisy, scroll-happy, blink-and-you-miss-it world.

But somewhere between building brands, fixing broken websites, giving free hours to charities, and watching clients genuinely grow…
We realised something:

Attention was never the point.

People were.
So we’ve evolved.

Our new strapline is:

Love.
Creativity.
Humility.
Charity.

Four words that better reflect how we actually work.

How we treat our clients.

How we treat each other.

And how we want Tic Creative to be remembered.

Same bold design.
Same neon energy.
Same refusal to build beige websites.
Just a clearer heart.

Because building great brands is important.
But building them with purpose?

That’s the real work.