Voice search optimisation: Is Your Website Ready for Voice Search?
“Hey Siri, where can I buy high-quality dog food?”
“Alexa, find the best web design agency near me.”
This is how millions of people search online every day. But here’s the question: Is your website actually ready to answer them?
With voice search on the rise, businesses that fail to adapt will lose traffic, customers, and revenue to those that do. People don’t type like they talk—voice searches are more conversational, question-based, and often local. If your website isn’t optimised for how people naturally speak, you’re missing out.
In this guide, we’ll break down exactly how to make your website voice-search friendly—from conversational keywords and structured data to FAQ-style content and local SEO hacks. By the end, your website won’t just be seen—it’ll be heard.
1. Optimise for Conversational Keywords
Unlike traditional search queries, voice searches are longer and more conversational. For example:
- Typed Search: “best dog food UK”
- Voice Search: “What is the best dog food for my dog in the UK?”
How to optimise:
✅ Use long-tail keywords that mimic natural speech
✅ Focus on questions and answers (think: who, what, where, when, why, how)
✅ Include local keywords if applicable (e.g., “best pet food shop in Basingstoke”)
Tool Tip:
Use Google’s ‘People Also Ask’ and tools like AnswerThePublic to find common voice search queries.
2. Make Your Website Mobile-Friendly
Most voice searches happen on mobile devices, so your site must be: ✅ Responsive (works on all screen sizes)
✅ Fast (loads in under 3 seconds) – Use Google PageSpeed Insights
✅ Easy to navigate – No tiny text, hard-to-click buttons
Pro Tip:
Use AMP (Accelerated Mobile Pages) to make pages load lightning-fast.
3. Use Structured Data (Schema Markup)
Voice assistants read out answers from websites that use structured data.
Adding schema markup helps search engines understand your content better.
What to do:
✅ Use FAQ Schema for question-based content
✅ Use Local Business Schema for location-based searches
✅ Use Product Schema if you sell products online
Check your schema using Google’s Rich Results Test.
4. Write in a Natural, Conversational Tone
Voice search pulls information from conversational and easy-to-read content.
Make sure your content: ✅ Answers questions directly (short and clear answers first)
✅ Sounds natural when read aloud
✅ Uses a friendly and helpful tone
Example:
Bad: “Our dog food is made from high-quality ingredients and contains essential nutrients.”
Better: “Looking for healthy dog food? Ours is packed with natural ingredients to keep your dog happy and healthy!”
5. Improve Your Local SEO
46% of voice searches are for local businesses (e.g., “Where can I buy raw dog food near me?”).
How to optimise:
✅ Claim & optimise your Google Business Profile
✅ Ensure your NAP (Name, Address, Phone Number) is consistent across all listings
✅ Add local keywords to your website (e.g., “natural dog food in Hampshire”)
✅ Encourage customer reviews (Google prioritises highly-rated businesses in voice search)
6. Create FAQ Page
Voice assistants love FAQs because they provide quick and direct answers.
✅ Create a dedicated FAQ page
✅ Format it with H2 and H3 headings for each question
✅ Use short, clear, and informative answers
Example:
Q: What is the best food for a puppy?
A: The best puppy food is one rich in protein, low in fillers, and made with natural ingredients. Look for brands with high-quality meat and essential nutrients for growth.
7. Improve Page Load Speed
Voice search favours fast websites. A slow site = lower rankings.
Quick Fixes:
✅ Compress images (use tools like TinyPNG)
✅ Enable browser caching
✅ Minify CSS, JavaScript, and HTML
✅ Use a CDN (Content Delivery Network) for faster loading globally
8. Optimise for Featured Snippets
Google often pulls voice search answers from featured snippets (Position 0).
To increase your chances of being featured: ✅ Answer the question in the first paragraph
✅ Use bullet points or numbered lists
✅ Keep it concise (40-60 words is ideal)
9. Use a Secure and Accessible Website
Google prioritises secure, accessible websites in search rankings.
Make sure your site has:
✅ SSL Certificate (HTTPS is a ranking factor)
✅ Clear site structure (easy for screen readers & search engines)
✅ Alt text for images (helps visually impaired users & SEO)
10. Test Your Website for Voice Readiness
Once optimised, test how your site performs with voice search. ✅ Ask Google Assistant, Siri, and Alexa questions relevant to your business
✅ Check Google Search Console to see which voice queries lead to your site
✅ Use tools like SEMRush Voice Search Tracker
“The future of search is voice—make sure your website speaks the same language.”
Want to make your website 100% voice-search ready? Let’s chat! Get in touch for a free website audit and start ranking in voice search today.
