The Complete Guide to Image Formats for Designers in 2024
Always trying to walk the tightrope between image quality and file size? Looking to branch out from JPGs and PNGs this year? Still learning the difference between a PDF and a PSD? We’ve got you covered. In this guide, we’re going to walk through everything you need to know about image formats. Let’s get into […]
Crafting a Digital Identity: Mastering Brand Integration for a Memorable Website Experience
A branded website acts as the core of a robust online presence, underscoring your company’s distinctiveness, differentiating it from competitors, and crucially, fostering trust. An overwhelming 81% of consumers consider trust crucial in their brand selection, underscoring its significance. This article guides you through mastering brand integration into your business website. However, it’s important to […]
These are Challenging Times… But Do Brands Still Need a Website in 2024?
“Do I need a website in 2024?” In the current climate of ballooning inflation and the ominous whispers of a recession, businesses are understandably cinching their belts tighter. Interestingly, in today’s hyper-connected world, brands can seemingly waltz around the globe and amass an audience without the traditional digital storefront – the website. So, let’s not […]
A VERY SIMPLE GUIDE TO CHOOSING A LOGO DESIGNER.
There are a few key factors to consider when choosing a logo designer: -Portfolio: Look at the designer’s portfolio to get a sense of their style and the types of logos they have created in the past. This will give you an idea of whether their work is a good fit for your needs.Experience: Consider […]
THE ART OF CHOOSING COLOURS FOR YOUR NEW LOGO:
INTRODUCTION A logo is a critical component in creating a memorable and impactful identity for your business or organisation. The colours you choose for your logo can greatly influence the perception and recognition of your brand. In this article, we’ll guide you through the process of selecting the perfect colours for your new logo, taking […]
THE PSYCHOLOGY OF COLOR IN WEB DESIGN: EXPLORING THE IMPACT OF COLOR CHOICES
UNDERSTANDING HOW COLOUR INFLUENCES USER BEHAVIOUR AND ENGAGEMENT When it comes to web design, the importance of colour cannot be underestimated. Beyond its aesthetic appeal, colour has a profound impact on human psychology and can evoke emotions, influence decision-making, and shape user experiences. As a website designer, understanding the principles of colour psychology and making […]